Category Archives: Social Media

Social Media

Securing social media privacy – with cats

Securing social media privacy – with cats

When it comes to social media, most of us have privacy concerns at the forefront of our minds. Who can see what we post? Who owns the photos we upload? It even comes down to wondering what happens to our social media identities when we die. It is part of the reason for the emergence […]

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Social media drives business development

Social media drives business development

Social media has been increasing in popularity amongst business owners more than ever before. From LinkedIn to Twitter and Facebook, social media has enhanced ways in which businesses communicate with one another, leading to quicker connections and even stronger relationships. Is it time you took a look at different ways social media can help drive […]

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Social media: Why content isn’t shared

Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact. […]

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10 best practices for Twitter

10 best practices for Twitter

Many business owners looking to launch, or expand their social media presence, quickly find out that only interacting with one platform is not the best strategy. Instead, they branch out, join all the major platforms and quickly find that each is vastly different and can be a challenge to master. For those using Twitter, here […]

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5 Posts you should be sharing

5 Posts you should be sharing

Social media has come to play an important part of an overall marketing strategy for many small to medium businesses. An essential component to any social media plan, regardless of the platforms you use, is the creation of content to post onto these networks. When it comes to content, many businesses tend to rely on […]

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3 common social media uses

3 common social media uses

For many small to medium businesses, social media has become an integral part of their overall business strategy. Most businesses have a presence on at least one platform, but one issue many business owners and managers struggle with is how they should be using social media effectively. To help, here is an overview of the […]

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Better Instagram pics with your camera

Better Instagram pics with your camera

Have you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters. Many business owners want to know how they too […]

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Creating long-form content on LinkedIn

Creating long-form content on LinkedIn

One of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the […]

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8 important LinkedIn profile steps

8 important LinkedIn profile steps

LinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The […]

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Define: Social PPC

Define: Social PPC

As social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is […]

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